CBS All-Access has released the key art for the high-profile series Star Trek: Picard and the images hint that this new iteration of the Star Trek brand will (at least initially) present a grounded tale instead of embracing on planet-hopping quest measured in star dates and light years.
The image (below) shows a contemplative Jean-Luc Picard, notably dressed in civilian garb instead of his familiar Starfleet-issued uniform, standing at the edge of a vineyard that stretches off toward the horizon. The sky is majestically ablaze from the setting sun and gleaming towers of nearby cities and the horizon seems to beckon with adventure but Picard either doesn’t notice or doesn’t care. Instead his downcast gaze is locked on the ground or, more likely, whatever memories he sees dancing in its dust.
On Star Trek: The Next Generation, Picard once visited his family’s vineyard in France and presumably this is the same one. (Say, could that be the Eiffel Tower in the distance?) The trailer for the series suggests that Picard has walked away from Starfleet and is in a very different place now both personally and professionally. He also has a canine companion (we can only hope he’s got a Enterprise-inspired name, like Bones or Lt. Woof).
A second piece of key art (on right) has the Starfleet insignia represented in the vineyard plantings, a reference to the crop-circles and similar symbols associated with UFO investigations and the film Signs. A tagline floats in the sky above the symbol: “The end is only the beginning.”
While the vineyard setting presents a golden opportunity to the Star Trek braintrust (seven words: The Grapes of The Wraith of Khan) but hopefully the series will get Picard back in space where he does best.
Star Trek: Picard will also star Alison Pill, Michelle Hurd, Evan Evagora, Isa Briones, Santiago Cabrera, and Harry Treadaway. The series makes its Comic-Con International debut in San Diego on July 20 (Hall H, 11:30 am) as part of a wider multi-franchise Star Trek presentation. The Picard component will include all seven of the announced cast members as well as executive producers Alex Kurtzman, Michael Chabon, Akiva Goldsman and Heather Kadin. Chabon was recently named the showrunner for the project.
The series is produced by CBS Television Studios in association with Kurtzman’s Secret Hideout and Roddenberry Entertainment. Hanelle Culpepper will direct the first two episodes of the series.
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