John Lewis has finally released its much-anticipated Christmas Advert for 2019 – meaning we can finally get excited for the holidays.
The emotional advert is set to a song by Dan Smith from the band Bastille.
It tells the story of a little girl called Ava, and her best friend, Excitable Edgar.
The young dragon is struggling because he can’t help breathing fire on everything – he even sets fire to the village Christmas tree.
But his best friend Eva gives him a thoughtful gift which is just right for an excitable dragon.
Learn more about the brilliant red-haired actor below.
John Lewis is selling glow-in-the-dark Edgar the Excitable Dragon pyjamas
John Lewis is selling Edgar the Excitable Dragon shoes – see the full range here
Who is the little girl in the John Lewis Christmas advert?
Edgar’s caring friend Ava is played by Ruby Dailly, a 10-year-old schoolgirl from Glasgow.
The casting took place in England and Scotland, and Ruby was chosen from thousands of applicants. This is Ruby’s debut appearance on screen.
Ruby’s acting skills were praised by John Lewis, because she was “good at taking direction”, was “very talented” and had a “firecracker personality”.
The young actor said: “Ava keeps on being friends with the dragon, even though he sets everything on fire.
“He doesn’t mean to so he gets sad whenever I’m mad at him.”
Edgar the Excitable Dragon toy launches as John Lewis Christmas advert drops
The advert was created by the agency adam&eveDDB – the masterminds behind the 2011 ad about the boy who couldn’t wait for Christmas.
Filming took place in August in Budapest over two weeks.
Craig Inglis, customer director at John Lewis & Partners, said of the advert: “It started from a spark of an idea – a little dragon’s excitement about Christmas – and became the story of how someone goes the extra mile for their best friend to give just the right gift.
“It’s a funny, heart-warning story that will resonate with our customers as they seek to find the perfect gifts for their loved ones this Christmas.”
John Lewis fans in tears over adorable Christmas 2019 advert with Excitable Edgar
As usual, John Lewis will be selling adorable products related to the Christmas advert.
Fans can purchase Excitable Edgar slippers, pyjamas, plush toys and books.
The ad went live online today at Johnlewis.com, and Waitrose.com. It will hit TV screens on Saturday during the X Factor Celebrity break.
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