This year's Love Island ers have come under fire for seemingly faking their feelings for ratings.
First up there was firefighter Michael Griffiths who assured love interest Joanna Chimonides he had no feelings for his ex, Amber Gill, only to hit on Amber the second Jo left the villa.
Then there was Curtis who was head-over-heels for Amy Hart, until suddenly he wasn't.
And last night saw Jordan Hames try to crack on with a distinctly uninterested India Reynolds, just days after asking Anna Vakili to be his girlfriend. Naturally, Anna has now accused Jordan of using her to get to the final.
However, body language expert Judi James believes chaos has ensued because several Islanders are trying to play a part – but they're not very good at it.
"Many of the scenes look contrived. There are very few, if any, subtler cues or clues to their real, inner feelings," Judi tells Mirror Online.
"Emotions often appear from nowhere and disappear in the same way, like Jordan’s touching passion and love for Anna, which evaporated oddly and suspiciously just a few hours later.
"This isn’t a criticism of the show whose enjoyable formula clearly works, but I do think the contestants are struggling more than previous ones – they seem desperate to deliver the goods."
One thing that baffles Judi is how Islanders have confidential chats within earshot of their partners, who appear to be oblivious.
She also wonders how and why the cast are always camera-ready for those intimate close-ups and big conversations.
"Their body language as they take their places for the action does suggest that they have a pretty good idea that they’re about to perform their ‘moment,'" she says.
"A couple will walk up to the balcony and sit formally, like in a doctor’s waiting room, while one declares their interest before they seal it with a ‘distance kiss’ (only one!) that usually involves no real build-up or body contact.
"The others will all be alert and performing like nosy meercats, screaming and rolling around into one another as though they’d just bought the winning ticket in the lottery."
And unlike Big Brother – which was cut from hours of unedited footage – Judi says Love Island scenes have a clear beginning, middle and end and often see established characters suddenly reinvent themselves.
"We get ‘The scene where Curtis tries to explain how Maura has brought out his wild side’ and ‘The scene where Jordan confides about his feelings for India and then goes off to act on them and then looks surprised when Anna comes over to give him a roasting’ etc," she says.
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