We told recently how Dale Cullen, 28, has spent £25,000 perfecting his face for social media.
The social media fanatic, from Chester-le-Street, County Durham, said the pressure of looking perfect led to him having a nose job, a chin implant and crowns on his teeth.
He told Chronicle Live: "I spent so much time, money, and energy on chasing that perfect look, it's crazy.”
But he’s not the only man on the planet feeling the pressure to look perfect – with famous stars paving the way by talking frankly about their surgery experiences.
Here, Tunc Tiryaki, consultant plastic surgeon at the Cadogan Clinic, analyses the striking looks of male stars – from fillers and facelifts… to just good genes.
When the High School Musical actor appeared very different last year, fans speculated the heartthrob may have gone under the knife.
But his friend Kyle Sandilands denied this, saying: “It's like getting a Picasso and having a kid finger paint all over it. Why bother?”
But Mr Tiryaki says while Efron might not have had surgery, he looked different.
He said: “It looks like he has had dermal fillers in the cheeks, lips and jawline.”