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BBC Breakfast host Jayne McCubbin had viewers cringing over an awkward mishap between herself and a guest.
As she went live from Skegness, which she pitched as SkegVegas, she discussed the joy many families feel about heading to the UK holiday destination – and showed some fan-favourite wins.
One of which, was Jolly, a mascot who walks across the pier dressed as a fishermen in a huge costume with a blue t-shirt on which reads: "The Jolly Fisherman Skegness".
As Jayne wanted to bring him onto the screen to introduce him to viewers, she said: "If you think Skegness, you'll think beautiful beach, you'll think exciting theme park over there.
"You'll think (whispering) Andrew!, you'll think fish and chips, oldest chip shop in town ladies and gentlemen, and you'll think…"
Jayne started waving towards the mascot as she said: "Jolly, Jolly, Jolly, Jolly to me! Jolly Fisherman, kind of scary."
Jolly took a few seconds extra to walk over to Jayne as he completely blanked her and didn't realise he was calling her over.
Taking to Twitter, one person wrote: "Embarrassing."
While another said: "Britain is weird."
A third chirped sarcastically: "Wow… this is convincing me to go to Skegness…"
However, it actually seems Jolly might be a reason that people don't quite head to Skegness, with Jayne revealing the Mayor had said Jolly can often scare people.
He said: "Jolly is rather naughty at times. And he can be scary. With children I did a party a while back and took him along and 90% of the children were frightened."
Jayne added: "Is this what you want for a family resort?"
He added: "Not frightening children no. He is good though, he is good."
Jayne was reporting from Skegness as part of a series of reports on BBC Breakfast on Friday morning from different areas across the UK as temperatures hit the highest of the year so far.
The likes of Skegness, Coventry and London have all appeared on screen to discuss the high temperatures.
BBC Breakfast returns daily on BBC One at 6am.
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- BBC Breakfast
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