A woman was left sobbing after a trip to her local salon.
Sam Allen, who has alopecia, says she asked for highlights to be put into her hair.
According to the customer, she explained her condition to staff members after losing her locks three years ago.
She wanted her dark roots to be made blonde – but her hair was actually dyed the wrong colour at the StudioMe salon in Arnold, Nottinghamshire.
The 32-year-old spoke to NottinghamshireLive about her disappointment at learning her hair had turned ginger-brown.
She said: "I went in to get my sons' and partner's hair cut and that's why I decided to get mine done there as well. I was really excited to get my hair done. But when it came out like that I was crying in my chair.”
Sam continued: "The manager came over and asked what was wrong and my hair was totally the wrong colour. I walked out with wet hair because I'd had enough and I got someone to come over to sort it out.
"I was completely bald three years ago with alopecia. I was heartbroken. I was just about to go to Skegness for four days [later that day] and it ruined my holiday."
The customer says should can’t understand why her entire head of hair was dyed and questioned why she was never informed of how it may turn out.
She went back to complain on Friday, August 14, after no resolution had been agreed.
Sam says it took four different dyes to reach an acceptable colour, which still remains brown and not blonde.
"My hair changed colour," she added.
"I never got a strand test. I had to pay £80 for another hairdresser to correct it. All I wanted was an apology."
Suleyman Basar, who only recently set up the business on July 4 after moving from Mansfield, admitted they could have explained how the colour would come out better, but insisted he had apologised.
He said the colour, a Wella Koleston Perfect Lightest Blonde Ash Violet, did come out as a dark brown due to the fact they could not bleach her hair, as agreed.
The 39-year-old said: "Sam came into the salon on July 10 and we agreed on everything, and she agreed on the colour. She had alopecia so we could not go higher on the bleaching level.
"It was brown and that was because we did not use any bleach on her hair due to the hair condition, and in that case we would be safe and go with that colour.
"For her condition we could not put the bleach in and we did show her this colour. We did explain to her but maybe she was expecting more.
"When she came out we realised she was not happy. We are a new business and we did not want to trouble anyone and we said [to her] you do not have to pay.
"I said we are sorry for that. She was probably still expecting lighter blonde because on the packet it says lightest blonde. There was a lack of understanding.
"We could have been more careful to let her understand that things were going to be like this."
The salon worker said he had offered to resolve the issue, by either paying for her to get her hair done elsewhere or offering her a spa day, but he says she would not listen.
Following a post on social media about the issue, Suleyman Basar alleges he received hate messages from other people separate to Sam, who was not involved.
Nottinghamshire Police is now investigating the allegations.
A spokeswoman said: "We received a report of malicious communications towards StudioMe Turkish Barber and Hair Salon, in Front Street, Arnold, at around 10.50pm on 15 August.
"Officers are investigating and appealing to anyone with any information that could help, to contact us on 101 quoting incident 930 of 15 August."
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