Burger King is getting grilled on social media over its latest meatless burger concoction.
The fast food chain recently announced that they’d be testing a french fry-filled burger in New Zealand. To clarify, that’s a wad of french fries pressed into a sesame seed bun and dressed with mayonnaise and ketchup.
But many burger lovers here in the US can’t seem to stomach the starch-errific sammie — none more so than rival burger chain Wendy’s. The restaurant, which has touted its “fresh, never frozen beef” for decades, has also become one of the most vocal brands on Twitter with some 3.5 million followers.
So when Wendy’s heard about Burger King’s dubious new dish, they couldn’t resist.
“When literally anything would be better on a bun than their beef,” they tweeted on Tuesday.
The roasting didn’t stop there. As followers replied to their sick grill burn, the Wendy’s account continued fanning the flame.
“Please tell me this is a joke,” tweeted one follower. Without missing a beat, Wendy’s responded, “Their whole restaurant is.”
When someone asked if they have “beef” with Burger King and McDonald’s, they condescended: “We have beef. No idea what they have.”
Apparently, the person behind Wendy’s’ Twitter account had the time yesterday, replying to dozens of tweets that came their way — “for the engagement rates,” they said.
The sandwich was inspired by the “Chip Butty dish” or the “chip sanger:” a popular sandwich in the UK and Australia featuring french fries on buttered white bread or a roll with a condiment. And, so far, it’s received mixed reviews among Kiwis, such as the critics at New Zealand-based outlet the Spinoff, who called it “kind of great” as well as “two dry carbs pretending to be something of substance or flavour.”
But if Burger King’s social-media team — who has yet to respond to the public grilling — was looking for a solid clap-back, they could turn to recent reports from the Massachusetts attorney general’s office. The Boston Globe reported on Monday that the chief legal office in their state found Wendy’s in violation of more than 2,100 child labor laws, and ordered to pay $400,000 in fines.
Meanwhile, Burger King just launched another unusual ad campaign featuring a moldy burger, which is meant to promote their now-preservative-free burger.
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