Urban Decay product goes viral after woman shares snatched post-car crash selfie

If you’ve just been involved in a car crash, the last thing you’d probably feel like doing is a selfie of your beauty look.

One woman, however, has been left so impressed with a makeup product that she’s helped all of us out by dropping the name of the item that left her looking so fresh-faced.

Twitter user Allie Heathcock, from Nashville, USA, took to the app to share a dramatic photo of herself on a stretcher. Though there’s clearly some evidence of cuts and bruising on her skin, her makeup does indeed look like she’s only just applied it, with her mermaid-coloured eyeshadow and flawless foundation still very much intact.

“This one goes out to Urban Decay setting spray for keeping me looking snatched after getting hit by a car,” she captioned the image.

The exact product in question is Urban Decay’s best-selling All Nighter Setting Spray, £24.51 here, which already has rave reviews online, and now likely will have thousands more after Allie’s viral tweet.

As of Wednesday morning, the post had been reshared 2,500 times and received nearly 32k likes. There are also plenty of stunned comments from other Twitter users who have found the selfie on their timelines.

“I hope you’re OK but also drop the eye primer you used bc…..that eye look did not MOVE,” wrote one.

Another said: “Girl what. This is the best ad for Urban Decay ever, but are you okay?”

“Good grief woman, are you ok? But also your makeup is stunning.”

The post even reached Urban Decay, who tweeted Allie back saying: “Psssst – slide into my DMs sis, I wanna talk business,” before adding: “Hope you’re OK, babe.”

We hope Allie gets the makeup deal she deserves after taking the time to recommend a product while literally in the middle of a crisis.

At the very least we hope it buys her a year-long supply of the setting spray. As for her post-crash condition, the Nashville native seems to thankfully be doing just fine, though we’re awaiting an update.

Allie was likely inspired to post her selfie by Shelby Pagan, a 25-year-old nurse and car crash survivor, who became an internet sensation in 2018 after writing a hilarious review for KVD Vegan Beauty’s Tattoo Liner, £18 here.

"My mascara was running down my face from crying and all other products had been wiped off in the transfer to the hospital. But not my tattoo eyeliner," she wrote, accompanying the text with a snap of her pristine eyeliner flicks.

Allie, Shelby, we thank you for your services to beauty.

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