Parents were left horrified after spotting Peppa Pig advertising a bacon sandwich at a cafe.
Gordon Street Cafe, on Market Street in Edinburgh, Scotland, has been branded "insensitive" for its advertisement.
On the chalkboard there is an image that resembles the popular cartoon character smiling along with a plus sign and pieces of bread.
Edinburgh Live reports the sign uses a character that looks like a cow cartoon from the children's show The Magic Roundabout.
Then at the bottom of the chalkboard there is a yellow smiley face.
Many people have since taken to social media to share their fury at the use of the children's character.
One social media user wrote: "Even if you are not vegan or vegetarian that could be really upsetting.
"My kids would be absolutely traumatised if they saw that sign, it's really not funny."
A second added: "That's going to make a lot of children question food. I support that but damn this is pretty sick."
While a third suggested that someone should use "lipstick" to change the smiley face to turn it into a sad face.
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Others branded the advertisement as "so insensitive".
And another social media user commented: "This is horrid. Every kid would be so upset by this – like come on cartoon animals!
"Animals is bad enough without running the kid's find too! But munches!"
The Gordon Street Cafe has been contacted for comment.
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