Mumsnet reveals the top HUNDRED things mums splashed on this year

The 100 items parents swore by in 2020: Mumsnet reveals its members favourite products – including comfy M&S trousers, an e-learning website and a Disney+ subscription for the kids

  • Mumsnet have revealed  the top 100 items mothers couldn’t do without in 2020
  • Disney+ came in first place, followed by Lansinoh HPA Lanolin Nipple Cream
  • Sea Salt Cornwall, M&S were the two most popular clothes retailers on list
  • Adult toys and loungewear also placed high in the Mumsnet top 100

Mumsnet has revealed the 100 products its members swore by this year. 

The British website ranked items from across a range of categories, including clothing, baby supplies and technology, based on the number of times they were bought via links shared on its forums by other parents. 

The final list reflects not only products that were popular enough to be recommended by parents – known as ‘swear-bys’ but were also well received by other members on the site.

Top of the list was a Disney+ membership, which proved a lifesaver for millions of families who found themselves spending more time at home in lockdown. 

Disney+ was the number one service recommended by parents, according to parenting forum Mumsnet, who have revealed the top 100 items the mothers could not do without in 2020

Lansinoh’s Lanolin nipple cream, pictured, which restores cracked nipples, was the second more recommended item on the list 

The Lansinoh HPA Lanolin Nipple Cream was the second most popular product, followed by EdPlace.com, an online learning website that proved vitals for parents faced with homeschooling their children. 

Clothes also featured in the top five, including a pair of M&S trousers and a parka from Sea Salt Cornwall.  

Adult toy the Womanzier x Lovehoney cheekily made its way to the top ten, among travel cots, leggings and paddling pools. 

The Womanizer x Lovehoney stimulator sparked a buying frenzy at the start of lockdown and has been recommended many a time since, according to Mumsnet. 

When it came to loungewear, M&S was the Mumsnet go-to, with the retailer getting  10 mentions overall, with its leggings being particularly sought-after and many having sold out.  

For new parents looking to buy the best accessories for their little bundle of joy, the Joie Kubbie sleep compact travel cot was the most recommended and came in six position in the top 100. 

It’s easy to set up and offers enough space for your baby to sleep, tumble and play safely. 


This parka from Sea Salt Cornwall was the most recommended items of closing, coming in fourth on the list (left). The M&S Printed Jersey Ankle Grazer Peg Trousers were fifth

The Mumsnet top 100

1. Disney+ 

2.  Lansinoh HPA Lanolin Nipple Cream 40ml

3. EdPlace.com online learning 

4. Seasalt Cornwall Plant Hunter Quilted Jacket

5. M&S Printed Jersey Ankle Grazer Peg Trousers

6. Joie Kubbie Sleep Compact Travel Cot

7. Womanizer x Lovehoney clitoral stimulator

8. Lucy Atkins – First-Time Parent book

 9. M&S Faux Leather High Waisted Leggings

10. Saint and Sofia Camden WIde Leg Pant Khaki 

11. Chad Valley 8.5ft Family Swim Centre Paddling Pool

12. Pretty Little Thing Beauty Advent Calendar

13. Red Beauty Box Winter 

 14. Look Fantastic Beauty Box Bundle

15. Tree Table Lamp in Warm White

16. Seasalt Cornwall Face Coverings

17. Seasalt Cornwall Washed Denim Waterdance Jeans

18. Womanizer Liberty Limited Edition Rechargeable Travel Clitoral Stimulator (SOLD OUT)

19. Not on the High Street Lucky Dip Sheepers Slippers

20. Joie Aire Double Pushchair – Blue & Pink

21. John Lewis and Partners Winter Parka Khaki

22. The Care and Keeping of You (Revised): The Body Book for Younger Girls (American Girl Library) book 

 23. What’s Happening to Me? (Girls Edition)

24. Little Tikes 4-in-1 My First Trike 

25. M&S Light Support Lace Armwear (SOLD OUT)

26. Topshop Jamie Jeans

27. Soak and Sleep Luxury Bed Linen 

28. Habitat Airo Metal Folding Table – White

29. John Lewis Sloggi Zero Feel Bralette (SOLD OUT)

30. M&S Printed Jersey Ankle Grazer Peg Trousers (SOLD OUT)

31. Giraffes Can’t Dance book

32. Denman D6 Shampoo/Shower Brush

33. Sportspower 10ft Outdoor Kids Trampoline with Enclosure

34. PurSteam Fabric Steamer Commercial Grade Fast-Heat Aluminum Heating Element With Travel Pouch For Home and Travel

35. Sainsbury’s Love Luna Period Pants

36. Joie Nitro Stroller – Blue

37. Tu Sainsbury’s Black Ponte Leggings

38. Boden Lola Jersey Dress 

39. Bondara Satisyer Pro 2 Clitoral Stimulator 

40. eBay UV Protection Fisherman Sun Hat (SOLD OUT)

41. John Lewis Newborn Sleepsuits 

42. Finish All-in-One Max Dishwasher Tablets ORIGINAL 110 Tablets 

43. Uniqlo High Waisted Wide Fit Straight Leg Brushed Trousers

44. Champagne Stopper

45. Seasalt Cornwall Bamboo Cotton Jersey Handyband headband

46. Boden camille Ponte Jumpsuit Red Pop

47. M&S Woven Pumps

48. Tommee Tippee Closer to Nature Healthcare Kit

49. LEGO Friends Alpaca Mountain Jungle Rescue Playset – 41432

50. Chad Valley 7ft Rectangular Kids Paddling Pool

51. John Lewis All Saints Jessi Biker Hoodie (SOLD OUT)

52. Seasalt Cornwall Waterproof Jacket Fleece Lined

53. M&S High Waisted Wide Leg Trousers 

54. Boots Revlon Pro Collection One Step Dryer and Volumiser

55. Cult Beauty Escentric Molecules Travel Size Refill

56. Get Out of My Life (But First Take Me and Alex Into Town): The bestselling guide to the twenty-first-century teenager

57. SeaSalt Cornwall Knitted Tunic Dress

58. Boden Non Medical Face Covering

59. M&S Little Boots Sponge Cake (SOLD OUT)

60. Your Baby Week by Week: The Ultimate Guide to Caring for Your New Baby: The ultimate guide to caring for your new baby

61. Skip Hop Duo Backpack Grey Melange

62. M&S High Waisted Mom Jeans (SOLD OUT)

63. John Lewis and Partners Adler Butterfly Drop Leaf Folding Table

64. SPARKLE Gem Labret Piercing Cartilage Earring UK Helix Hoop Tragus Stud Lip Bars

65. Metanium Nappy Rash Ointment 30g

66. Beauty Bay The Ordinary Beauty Products

67. John Lewis Joules Vanna Kimono Sleeve Jumper

68. ASOS Jersey Tie Waist Casual Jumpsuit

69. DIY Doctor – 2x Anti Slip Gripper Rolls – 11600 cm2 in total – Ultimate Extra Thick 400gsm – Non Slip Rubber Matting – Shelf Drawer Liner – Multiple

70. French Skipping rope

71. B&Q Valspar Paint

72. John Lewis Hobbs Carly Dahlia Floral Print Midi Dress in Orange

73. havit RGB Wired Gaming Headset PC USB 3.5mm XBOX / PS4 Headsets with 50MM Driver Surround Sound & HD Microphone XBOX One Gaming Over Ear Headphones

74. Hush Pandora Floral Frill Dress

75. Tu Sainsbury’s White Sleeveless Bodysuits 5 Pack (SOLD OUT)

76. Missguided White Dalmation Print Frill Sleeve Midi Dress

77. Boden Powis Pointelle Knitted Dress

78. JoJo Maman Bebe Emma Jane Cotton Maternity/Nursing Bras

79. SeaSalt Cornwall Jersey Tunic Dress

80. Expecting Better: Why the Conventional Pregnancy Wisdom is Wrong and What You Really Need to Know book

81. Tu Sainsbury’s Navy Stripe and Strawberry Print Pyjamas

82. John Lewis Breastfeeding Cover

83. The Gro Company Gro Egg Colour Changing Room Thermometer

84.  M&S Olivia Embroidered High Leg Knickers (SOLD OUT)

85. Flavourly Craft Beer

86. Hush Penelope Tiered Dress

87. Boden Ellen Jersey Jumpsuit in Navy (SOLD OUT)

88. Monkey and Me

89. Uniqlo Loungewear Pyjamas

90. Hush Sky Hi Top Trainers (SOLD OUT)

91. Bemis Chester STA-TITE Toilet Seat

92. Argos Home Freestanding Bathroom Storage Caddy – Bamboo

93. eBay Lock and Lock 5 Litre Food Container (SOLD OUT)

94. Medela Harmony breast pump – single manual hand breast pump 

95. As I Am Coconut CoWash Cleansing Conditioner 16 oz./454 g

96. John Lewis Sleeveless Wrap Dress in Blue (SOLD OUT)

97. M&S Body Smoothing Longline Plunge Bra

98. Tommee Tippee Super Steam Advanced Electric Steriliser White

99. Dreamgenii Pregnancy Support and Feeding Pillow

100. Echo Dot (3rd Gen) – Smart speaker with Alexa – Charcoal Fabric  

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