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Morrisons is introducing more Quieter Hours for customers who shop in-store from this week. Quieter Hours were first introduced two years ago after families affected by autism shared their difficulties in shopping in noisy and busy supermarkets. The initiative currently operates every Saturday between 9am-10am but Morrisons is to extend this shopping experience.
Shopping for groceries can often be stressful and busy with customers packed into stores with trolleys.
Since the coronavirus pandemic, less shoppers are allowed in-store at any one time but there still can be loud noises and movement.
During Quieter Hours, customers can experience a stress free grocery shop.
This includes dim lights, no music or radio playing, no tannoy announcements and reducing the movement of trolleys and baskets.
There will also be quieter electrical noises like checkout beeps and there will be a poster outside to tell customers it’s Quieter Hour.
Morrisons is now also introducing Quieter Hours on Sundays for the first hour of shopping.
For stores that open from 10am-4pm, the Quieter Hours will be between 10am-11am.
Sharing the news on their Twitter, the supermarket wrote: “From this Sunday, we’ll be having a Quieter Hour on Sunday mornings for the first hour, as well as on Saturday mornings 9-10am.
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“We will dim our lights, turn the music off and reduce in store noises for a quieter environment.
“Check your store opening hours as times vary.”
Customers were quick to rush to share their thoughts on the extended Quieter Hours.
One shopper wrote: “This is great as my son is autistic, he will now be able to relax. Thank you Morrisons.”
Another said: “Nice and peaceful.”
The idea behind the initiative is that customers will feel more relaxed, especially those who may have autism or who have family members with disabilities.
The supermarket urges customers who want to shop during the quiet hour to check their local Morrisons’ opening hours.
David Potts, Morrisons Chief Executive said: “The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment. Extending them to include Sundays will offer more opportunities to shop more peacefully.”
For shoppers who wish to stay at home and have their goods delivered to their doorstep, Morrisons has extended their next day doorstep food delivery service.
Previously only being available to elderly and vulnerable customers, the delivery is now available to anyone who may be self-isolating or for those who cannot leave their home.
Morrisons ensures that the food is delivered the following day between 10am and 6pm.
Customers can place an order over the phone and choose from a food menu which has essential grocery items on it like eggs, milk and pasta.
On delivery, shoppers pay via a mobile chip and pin device with the standard delivery being £4.50.
There is no delivery charge for elderly and vulnerable customers.
Those who may be self-isolating or customers who cannot leave their home can phone 0345 611 6111 and select option five to place an order.
David Potts, Morrisons Chief Executive said: “The ‘Doorstep Delivery’ service has been a lifeline to many of our customers who can talk to an actual person and order their essential groceries.
“We are playing our full part in feeding the nation and ensuring those that are most in need can receive a delivery from Morrisons.”
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