Kylie Jenner's Net Worth Just Dropped by a LOT, But Hey, She's Still Filthy Rich

Hey, remember all the fuss about Kylie Jenner becoming the world’s youngest billionaire when she was just 21? To which everyone was like, EXCUSE ME?! Yeah…about that—she may not be billionaire rich anymore (more on that in a few), so let’s dive riiiight in because you need to know more. Immediately.

First Up, Let’s Talk ‘Keeping Up with the Kardashians’

Keeping Up with the Kardashians has been on television since 2007, which means Kylie Jenner has been making mad money since she was a little kid. In late 2016, Forbes reported that the Kardashians’ salaries, while still ginormous, weren’t ACTUALLY as huge as you’d expect—just hovering in the “low seven figures.” Which sort of makes sense considering the show is basically just one massive branding opportunity for the family.

The Hollywood Reporter revealed that in 2015, E! agreed to an $80 million deal through season 14, and Kylie’s certainly getting a slice of that pie. Meanwhile, Variety reports that in 2017, E! agreed to a “below $100 million” deal to renew the show through 2020.

Sooo, About Kylie Cosmetics…

It’s made Kylie a fortune—and the company is only a few years old. Kylie’s most recent Forbes profile claimed that company “revenue climbed 9% last year to an estimated $360 million.” But apparently, these figures no longer hold up.

Forbes recently published an exposé in which they revealed that Kylie Cosmetics, “is significantly smaller, and less profitable than the family has spent years leading the cosmetics industry and media outlets to believe” after reviewing documents from Coty, the company who recently purchased 51 percent of Kylie Cosmetics in November 2019. Coty’s report claimed that Kylie Cosmetics took in $177 million in 2018, not the $360 million that Kylie led Forbes to initially believe.

So maybe “a fortune” was a bit of an overstatement, but hey—moolah is moolah.

Shop Kylie Cosmetics

Also, Don’t Forget About Her Endorsements

Kylie has endorsement deals with brands like PacSun and Puma, and in 2016 always-on-it Forbes estimated that close to 20% of Kylie Jenner’s $18 million earnings came from these deals. DAMN.

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@puma girl ?#PUMA_Ambassador

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So, What’s Kylie’s Total Net Worth?

Just slightly more than the total value of her company! Forbes estimates that she’s worth just under $900 million thanks to money from Kylie Cosmetics, endorsement deals, her clothing line with Kendall Jenner, and of course her stint on the long-running E! reality show Keeping Up with the Kardashians (not to mention Life of Kylie).

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