John Lewis launches incredible virtual Christmas shop so you can stock up from the comfort of your sofa

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Want to see something super cool? ‘Course you do! Well, John Lewis has just launched an incredible virtual tour of its Oxford Street store to show off its Christmas collection.

The incentive has occurred to help those unable to travel as a result of the coronavirus pandemic, so you can see what you want to buy in a whole new way.

And the virtual tour could well be the future of shopping, with customers able to ‘visit’ the store from the comfort of their sofa.

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How does the virtual shop work?

Well, you can use your smartphone or computer and you can walk around the shop floor and explore the magical Christmas items up for grabs.

As is to be expected from John Lewis there are a whole host of mesmerising things on offer, from dazzling baubles to tinsel and home decorations with that festive twist.


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It’s really easy to walk around the shop floor, and you can zoom in and out on certain things, making the whole experience a truly realistic one.

The shop has been broken up into Christmas Forest, the Home of Christmas and the Festive Footpath, so you have lots of areas to explore.

And there’s a whopping 40 styles of tree to choose from, which is either a blessing or a curse because you’ll be given so much choice!

One tree up for grabs is the spectacular Symphony Tree which plays Christmas classics, including Deck the Halls and Carol of the Sugar Plums. Truly magical!

What else can you expect?

Of course, there are also Christmas lights on display – 1,500 in fact on the Festive Footpath, as well as many a bauble.

Dan Cooper, head of Christmas at John Lewis & Partners, said: "We know that Christmas might look a little different to our customers this year, with smaller celebrations at home and video calls to loved ones.


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"But we also know that many are looking forward to the small joys that the festive season brings: from decorated fireplaces to wreaths on doors. Our customers are planning earlier than ever to revel in the festivities and likely spread out the tasks to avoid any last minute rushes.

"This year we have created a Christmas shop that will of course delight and inspire our customers but we have also focused on making it a simple journey that means they can tick off their list happily and safely."

You can find the virtual tour on the John Lewis website.

Not up for the virtual experience? John Lewis’ Christmas shops will open in all branches across the country from September 25 to 5 October.

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