Inside The Apprentice hopefuls’ Insta lives including celeb obsessed TV rich kid

A fresh batch of 16 plucky business people are rolling up their sleeves to fight it out on The Apprentice.

The BBC TV show is back, with more boggling business tasks and competitive candidates hoping to impress Lord Sugar and win his £250,000 investment.

The news is out about this year’s chosen few and while some are perfectly professional, others seem more interested in the limelight.

From a Dior coffee drinker to a fame-hungry reality star, we’ve dug deep into the candidates’ Instagram accounts to find out what they’re really like. Buckle up for a few surprises!

Navid Sole

This 27-year-old pharmacist has already had his fair share of the limelight, starring in BBC show Eating With My Ex and 5Star romp Rich Kids Go Skint.

Navid is heir to a multi-million pound fortune, so we’ll assume it didn’t go well.

His Instagram account shows him dripping in designer clothes and rubbing shoulders with the rich and famous including Emma Bunton and Naomi Campbell.

As if that wasn't enough, he goes on holiday over 40 times a year and is a Nicki Minaj superfan who obsesses over the superstar on his fan page – which Nicki even follows.

Conor Gilsenan

Conor, 28, is a sales executive who also has a past as a professional rugby player.

The muscular hunk played for the London Irish Rugby Club and got engaged to his girlfriend at Christmas.

We’re rooting for Conor, but he might want to reconsider his Instagram username – guillotine_92.

Amy Anzel

A beauty brand owner, 48-year-old Amy has rubbed shoulders with more than a few celebrities.

Her Instagram account is bursting with famous faces (and her cheesy grin), including Coronation Street star Katie McGlynn and X Factor contestant Diana Vickers, plus Loose Women panellist Linda Robson and her Birds of a Feather pal Lesley Joseph.

Oh and if that wasn’t enough, she’s met Queen guitarist Brian May.

Sophie Wilding

At just 32, Sophie has made a name for herself as the owner of a boutique cocktail bar in Cheltenham.

While cocktails are definitely her deal, she’s also partial to a Dior cup of coffee and Christian Louboutin heels.

Sophie says: “Failure is not an option, winning is part of my DNA.”

She’ll be able to treat herself to more designer wares if she goes into business with Alan.

Alex Short

27-year-old Alex is the owner of a commercial cleaning company, but in his spare time he’s more of a party animal than a businessman.

Away from the office, Alex is seen out clubbing with the lads and even strips off for a topless shot.

Here’s hoping there’s a party task to help Alex come into his own.

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