Harley-Davidson reveals first Serial 1 electric bikes

‘An absolute thrill ride’: high-tech Harley set for release

Harley Davidson ‘LiveWire’ bike set to release next month. The bike applies new technology and is geared toward a new generation of riders.

Harley-Davidson is coming back to the future.

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Serial 1 RUSH/CTY and RUSH/CTY STEPTHRU

Following up on October’s reveal of a retro electric bicycle to announce the new Serial 1 E-bike brand, the company has released details on the first four models, which all have a decidedly more modern look than the white-tired concept and are now available for pre-order.

Ticker Security Last Change Change %
HOG HARLEY DAVIDSON 36.30 +0.13 +0.36%

Serial 1 MOSH/CTY eBicycle

Harley-Davidson is a minority owner in the brand — which is named in honor of one of its early motorcycle models – and responsible for the designs of the bikes, which are produced by a contract manufacturer. According to Cycling Industry News, the global E-bike market was $15 billion in 2019 and is expected to grow at a 6% rate through 2025.

HARLEY-DAVIDSON POSTS BEST Q3 SINCE 2015 AMID RESTRUCTURING

Harley-Davidson is coming off a strong third-quarter driven by a refocusing on its core high-end models and strongest markets following a failed effort to expand into low-end motorcycle segments. Its only electric motorcycle, the LiveWire, has a starting price of $29,799.

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