Deliciously Ella reveals plan to open vegan restaurant in Mayfair, 15 months after being forced to close her deli because of coronavirus
- Ella Mills, 30, has revealed plans to open her own vegan restaurant in Mayfair
- Restaurant to open in central London on 16th June in home of former deli
- Deliciously Ella was forced to close in March 2020 due to coronavirus pandemic
- Heiress and food writer said it’s a ‘huge leap’ to open the plant-based restaurant
Ella Mills has revealed plans to open her own vegan restaurant in Mayfair, 15 months after her deli was forced to close because of the coronavirus pandemic.
In a lengthy Instagram post, the 30-year-old known as Deliciously Ella online, said bookings for ‘Plants’ in central London are open from 16th June.
The daughter of former Labour minister Shaun Woodward and supermarket heiress Camilla Sainsbury shut up shop at her Mayfair delicatessen, called Deliciously Ella, blaming the coronavirus crisis in March 2020.
Ella Mills has revealed plans to open her own vegan restaurant in Mayfair, 15 months after her deli was forced to close because of the coronavirus pandemic. Alongside a drawing of the new restaurant, the heiress wrote: ‘Welcome to Plants. Bookings for our restaurant are now open!
Posting on Instagram today, Ella explained how her husband – Baroness Tessa Jowell’s son Matthew Mills, ‘took a big leap’ by becoming CEO of Deliciously Ella and that it had ‘always been their dream’ to open up a restaurant. She is pictured at the Royal Albert Hall
The menu includes pan-fried oyster mushroom scallops with carrot jelly, asparagus ceviche, cauliflower schnitzel and vegan pancakes with dark chocolate sauce.
Everything is made in house, including cultured vegan butter, cashew crème fraîche, and crushed walnut parmesan.
Posting on Instagram today, Ella explained how her husband – Baroness Tessa Jowell’s son Matthew Mills, ‘took a big leap’ by becoming CEO of Deliciously Ella and that it had ‘always been their dream’ to open up a restaurant.
Alongside a drawing of the new restaurant, the heiress wrote: ‘Welcome to Plants. Bookings for our restaurant are now open!
The daughter of former Labour minister Shaun Woodward and supermarket heiress Camilla Sainsbury shut up shop at her Mayfair delicatessen, called Deliciously Ella, blaming the coronavirus crisis in March 2020. She is pictured outside the deli with husband Matt
What’s on the menu at Deliciously Ella’s restaurant Plants?
grilled sourdough flatbread with cultured house butter
asparagus ceviche kimchi tiger’s milk, burnt orange, fennel, orange oil
spicy mole empanadas with cashew & herb crème fraiche
salt baked celeriac carpaccio truffle vinaigrette, roasted walnut parmesan
grilled spiced carrots with romesco & coconut labneh
king oyster mushroom scallops parsnip puree, carrot jelly, parsnip bacon
seared polenta red pepper emulsion, cauliflower puree, crispy artichoke hearts
aubergine with a candied nut crust, pistachio cream, yellow curry sauce
rainbow bowl brown rice, avocado, pulled jackfruit, purple sprouting broccoli
seared baby gem caesar salad sourdough croutons, aubergine bacon
cauliflower schnitzel with a caper & shallot salsa, kohlrabi slaw
summer spaghetti seasonal vegetables
wild nettle risotto sautéed peas, broad beans, watercress, crispy shallots
trio of sliders bean & kimchi, jackfruit & spicy avocado, crispy tofu & siracha
‘Within weeks of dating Matt and I started talking about working together.
‘Matt took a leap of faith, quitting his job to become the CEO of deliciously ella, and we began to turn my recipe website and cookbook into a proper family business.
‘When we first starting thinking about what we could do, our dream was to open a restaurant.
‘At the time, central London restaurant rents were too expensive for us, so we opened a small deli instead.
‘Our deli on Weighhouse Street has been a home for us, but we’ve always felt it could be so much better if we could do more of a restaurant experience.
‘We’ve been closed for most of the last fifteen months and have spent a lot of that time reflecting on how we could make that initial dream a reality.
‘In that reflection, and due to a change in planning rules, we decided to take a leap of faith and turn the deli into a restaurant, with a huge kitchen, a brand new menu, table service, outdoor seating and plant-based cocktails.
‘Pouring so many resources into this in the midst of a pandemic has been daunting in many ways, but as we get closer to opening, the excitement is really building.
‘So today, let me introduce you to ‘Plants by de’, our home of plant-based food; and a place to showcase how innovative and delicious plant-based food can be’.
Ella closed her deli last year, saying it was ‘impossible to operate’ in the coronavirus climate.
Mother-of-two Ella grew to fame after launching blog Deliciously Ella while a student at University of St Andrews in 2012.
She has since published six recipe books. Speaking to the Sunday Telegraph last Ella reflected on her quick growth.
‘I wasn’t ready for how quickly Deliciously Ella grew. People look to you for the answers that you’re still figuring out yourself.
‘I was petrified, honestly, I really was. I found it really terrifying, and I was almost too scared to have an opinion, because you can’t make everyone happy.’
Ella is widely associated with clean eating but claims it’s never the way she’s described herself that way.
Ella is married to Matthew Mills and the couple have two daughters, Skye, 22 months, and May, six months
As well as the burgeoning empire, Ella is the great-granddaughter of Lord Sainsbury’s, and her mother Camilla is the heir to the supermarket fortune.
Her father is the former Labour MP and Northern Ireland secretary Shaun Woodward.
As well as dissociating herself with clean eating, Ella added to the Telegraph that she finds the word wellness ‘very charged’ and prefers to think of herself as a ‘well-being writer’ as ‘it doesn’t have quite the same level of different nuances and connotations.’
Who is Ella Mills aka Deliciously Ella?
Ella was a self-confessed ‘sugar monster’, who was struck down with a rare illness that attacked her nervous system and left her bed-bound, and cured herself through healthy eating.
Ella, who is the eldest daughter of Camilla Sainsbury, the supermarket heiress, and Labour MP and former Cabinet minister Shaun Woodward, blames her former diet for a multitude of problems.
Her childhood was extraordinarily privileged but her diet, by her own account, was appalling and she blames it for her poor health.
In 2011 Ella was diagnosed with Postural Tachycardia Syndrome, or POTS.
The syndrome effectively breaks down your autonomic nervous system: the system that controls everything that is meant to happen automatically in the body – so your heart beat, digestion, circulation and immune system.
She was bed-ridden 95 per cent of the time and prescribed conventional medication and steroids for about six months but they didn’t make much difference so she decided to make a change herself.
Ella tracked her progress and shared all her favourite recipes via an online blog, Deliciously Ella.
Ella, who studied History of Art at the Duke and Duchess of Cambridge’s University, St. Andrews, was so inundated with recipe requests that she decided to launch an app and runs regular cookery classes and supper clubs.
While Ella starts the day with a green smoothie and follows with salad bowls, hearty soups, kale chips and homemade houmous, we don’t all have the time or taste for that.
The lifestyle guru advises: ‘I think just making one small change a day is amazing, just adding in one new serving of fruit or vegetables a day is fantastic, some sweet potato wedges or guacamole make an insanely delicious addition to any meal and they’re such an easy place to start.’
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