Black Friday 2021: The best fashion discounts to get your hands on this year

Whether you’re looking to save money on Christmas gifts this year or want to treat yourself to a whole new wardrobe, Black Friday is the perfect time of the year to shop.

Although Black Friday officially falls on Friday 26th November, many fashion retailers have already kicked off the festivities and this year there’s tons of epic deals to take advantage of.

From discounts on big-name brands to half price high-street sales, it’s time to get your hands on some jaw-dropping deals on the biggest sale day of the year.

To help you navigate through the bargains, we’ve rounded up the best fashion and clothing deals to have on your radar this Black Friday.

One of the first retailers to launch its Black Friday sale, has slashed prices on a whole host of big-name brands from Adidas to Tommy Hilfiger and Ralph Lauren.

Right now, savvy shoppers can save up-to a whopping half price off select items by heading to the e-tailer’s designated Black Friday section here.

Pour Moi

Shopping for lingerie can be an expensive task, but Pour Moi are making it a lot easier this Black Friday by taking up to 40 per cent off must-have underwear.

The brand is starting early too, with discounts available from now until the 29th. To take advantage of this amazing deal, head over to the website here.

Amazon Fashion

When it comes to scooping up a Black Friday bargain, it’s safe to say that Amazon is usually every shopper’s go-to, but did you know the deals also apply to fashion items?

This year, the online retailer has kicked off its annual sale early, with shoppers able to score discounts on clothing, shoes and accessories across brands like Puma, Hugo Boss and Birkenstock.

Shop the current Black Friday bargains here.


Starting from 26 November all the way through to Cyber Monday on 29 November, ASOS will be treating shoppers to discounts across over 850 different brands.

From coats, to trainers and even Insta-ready party dresses, you’ll be able to save a fortune across menswear and womenswear, so set your alarm and head to this link on the big day.


From November 19th until the 30th, will be taking up to 60 per cent off footwear on the site, including brands like Carvela and Steve Madden.

To hear more about Shoeaholics’ big Black Friday sale, head over to this link, or download the app here to be first in line when the discounts drop.


Looking for some cosy pieces to upgrade your winter wardrobe? For this year’s Black Friday celebrations, Wallis will be offering knitwear from just £15 with up to 50 per cent off dresses, plus some other amazing deals.

To skip the queues, make sure to favourite your must-have pieces ahead of November 26th and sign up to email notifications or download the Wallis app here.

Monica Vinader

From the 18th November, customers can get 25 per cent off all full-price items and 30 per cent off orders over £150 for all you big spenders.

But if you’re feeling impatient, simply subscribe to early access here and be one of the first to shop the brand’s exclusive sale on the 15th November instead.


Talking of jewellery brands, Missoma is another one getting involved with the annual sale day by offering shoppers 25 per cent off everything on the website from 26th November.

Not only will you be saving money on some gorgeous pieces, but you’ll also be giving back, as Missoma has teamed up with the charity Tree Sisters and has pledged to plant one tree for every order placed.

You can even get 25 per cent off the new Harris Reed x Missoma collection which has been spotted on the likes of models Gigi and Bella Hadid and pop singer Billie Eilish.

Missoma’s Black Friday promotion also includes Kate Middleton’s favourite Rhodochrosite Pyramid Charm Earrings, usually £85 here.


From 26th November, Boohoo’s Black Friday sale will go live with discounts continuing through to its Cyber Monday sale.

On the brand’s website, shoppers are being urged to sign up to a Black Friday VIP Pass, which provides early access to the sale, exclusive discounts on the app, follow-up discounts throughout the festive season and discounts on next day delivery for the entire year.


PrettyLittleThing’s Black Friday sale (or Pink Friday sale) goes live on November 26th and whilst the brand hasn’t revealed how much shoppers will be able to save, they’ve told fans that their “offers for Black Friday 2021 are going to be more unmissable than ever.”

To be the first to find out about the sale, sign up to email notifications on the PLT website here.


If you’re looking to refresh your wardrobe this season without splashing out, H&M’s Black Friday sale is a must for new season knitwear, coats, shoes and more.

Although the brand is yet to release details about this year’s sale, last year, shoppers were treated to 20 per cent off everything on the website and H&M members were given early access to the sale.

To stay in the loop, keep an eye out on H&M’s Black Friday page here for further updates.

New Look

Another one to watch out for this Black Friday is New Look’s annual sale. Last year, the retailer slashed prices by up to 60 per cent across clothing and footwear, with dresses and shoes priced from just £8.

Although the brand is yet to reveal its sale details for 2021, we can only expect more fashion steals this year, making it perfect for refreshing your wardrobe on a budget. To nab yourself a bargain, head to New Look’s website on the 26th and sign up to be the first to shop.

What fashion must-haves will you be hoping to pick up in this year’s Black Friday sale?

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