Aldi: Expert discusses supermarket chain's 'trademarks'
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Aldi launches its Specialbuys every Thursday and Sunday online as well as many items being available in store. With summer just around the corner, the discount supermarket launched its garden range today which included a garden bar, a pizza oven, table and chairs as well as a BBQ.
Like with all Specialbuys, once they’re gone, they’re gone, and so customers try to snap up the items as quickly as possible.
Throughout the past few months, Aldi’s launches have proved to be extremely popular with thousands of people virtually queueing before the items even launch.
With the garden Specialbuys launching today, customers have also shared their experiences.
A statement on the Aldi website reads: “You’re in the queue…We’re very sorry, but there are currently lots of people trying to access the Aldi website.
“We’ve automatically placed you in a queue. Don’t worry about refreshing – this page will update automatically as soon as you can enter the site.”
Customers have expressed that there is more than an hour wait time into the site as well as between 10,000 to 20,000 people in front of them.
Taking to the Aldi Shoppers UK Facebook page, one person said: “You’d need to be online much earlier to avoid any sort of queue.”
Another wrote: “I’ve been up all night, 21,000 people in my queue.”
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“I’m sick of refreshing over and over again,” a third commented.
Another expressed: “This is madness, I didn’t realise how popular this stuff was.”
Others expressed how their apps weren’t working ahead of the launch.
However, according to shoppers, Aldi regularly does this when they are releasing popular items.
“They take the app offline if they are expecting lots of people to visit the site and are releasing really popular items as they make them queue up via the website,” said one customer.
Another agreed and commented: “You have to use the website to shop, not the app for Specialbuys.”
“I just want the garden bar, it would be so perfect for summer, if it sells out, I hope they relaunch,” said another Aldi shopper.
The Rattan Effect Garden bar features a grey wicker finish with stylish fittings and a black printed tempered glass top.
It costs just £199.99, a lot cheaper than alternatives according to some customers.
Aldi’s Perfect Draft sold out in minutes.
The Philips beer tap was priced at £199.99 and came with a free two year guarantee.
The supermarket said: “Follow us on social for future releases.”
In other news, the retailer is launching its very own Japanese-inspired premium dessert, Mochi Balls, after they caught the attention of more than 500 million viewers on TikTok since the beginning of the year.
The discount supermarket is launching various different flavours into stores including tropical, mango and coconut.
Hitting shelves from May 17, Aldi’s Wao Mochi Balls will be available in stores nationwide.
Customers can pick between tropical, mango and coconut flavours, which are all available for just £3.49 a pack.
Taking to the Aldi Shoppers UK Facebook forum, shoppers have shared their excitement for the arrival of the tasty dessert.
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