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Factors Which Influence Individual Behaviour At Work

5 min read

Factors Which Influence Individual Behaviour At Work – If you poll a group of people to find out what their biggest stressors are, they will likely give these four answers:

These four answers have been at the top of most surveys on stress and its causes for a long time, and I’m sure you won’t be surprised to read about them. But when managers realize that all four of these factors are directly or indirectly affected by the workplace, they should pause.

Factors Which Influence Individual Behaviour At Work

However, there are many differences between individuals and their stressors. Why is one person’s nervous tension another person’s greatest motivator and challenge? We will attempt to answer this question by looking at three sources of stress (individual, organizational, and environmental), then add the concept of human cognition to try to understand this puzzle.

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Let’s start from the beginning. The first of the three sources of stress is personal. People may experience stress when going to work or helping out at a work event for several weeks, but these temporary, personal stressors are not what we see here. We’re looking at deeper, longer-term stress. Family tensions – broken marriages, child problems, sick parents – are all stressful situations that keep employees from leaving the house for work. Financial stress, such as the inability to pay bills or unexpected new demands on personal cash flow, can also disrupt an employee’s work schedule. Finally, a person’s personality can actually contribute to that person’s stress. People’s personalities – how they view things negatively or positively – can also be a stressor for people.

Finally, there are environmental stressors. The economy could fall into recession, creating uncertainty about job prospects and bank accounts. There may be political unrest or stressful changes. Finally, technology can create stress as new developments continue to make employees’ skills obsolete and workers fear they will be replaced by machines with similar functions. Employees also often need to be connected to the workplace 24/7 when technology allows.

By the way, it is important to understand that these stressors are additive. In other words, increased stress and new factors increase a person’s stress level. So a single stressor may seem insignificant, but when combined with other stressors the worker is experiencing, as the old adage goes, it can become The straw that broke the camel’s back.

These are all sources of stress, but individual differences determine whether stress is positive or negative. These individual differences include

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If these underlying stressors slip through the filter of individual differences and manifest as stress, a variety of physical, psychological, and behavioral symptoms can occur. When talking about the definition of stress, we looked at physical symptoms. Add to this the psychological symptoms of stress and anxiety, as well as job dissatisfaction and boredom, as well as the behavioral symptoms of absenteeism and absenteeism, and you may find yourself stressed. How can stress become an organizational problem?

How many organizational problems are caused by stress? Well, stress costs organizations more than just money. Although these factors remain largely beyond the control of marketers, they must consider them when developing their marketing plans.

Cultural factors have the greatest impact on consumers. A person is bound by his culture and it is very difficult to change cultural norms. Social factors influence how a person interacts in society and what society considers important. Consumers behave differently in the marketplace based on personal factors such as age, lifestyle, occupation, etc. While psychological factors are a reflection of cultural, social, and personal factors, a person’s beliefs, attitudes, motivation, and learning ultimately influence their purchasing decisions. there.

Cultural factors have the most significant impact on consumer behavior. Marketers need to understand the role of buyer culture, subculture, and social class in shaping consumer behavior.

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Culture is the set of basic values, ideas, needs, and behaviors that members of a society learn from their families and other important institutions.

In the United States, children often learn or are exposed to the following values: achievement and success, activity and participation, efficiency and usefulness, progress, material comfort, individualism, autonomy do, humanitarianism, youth, fitness and health.

Each society has its own culture. The impact of culture on purchasing behavior can vary from country to country. Marketers must consciously adapt to these differences. Failure to do so can lead to ineffective marketing or costly mistakes.

For example, US business representatives trying to market themselves in Taiwan are having difficulty.

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In search of more foreign trade, they went to Taiwan with green baseball caps as gifts. It turns out the trip was planned a month before Taiwan’s general election and green is the color of the political opposition.

To make matters worse, the tourist later learned that according to Taiwanese culture, a man wearing green means his wife is unfaithful.

The community leader later said: I don’t know what happened to those cuckolds, but this trip made us understand the extreme differences in our culture.

Marketers engaged in international marketing must understand the culture of each foreign market and develop appropriate marketing strategies.

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For example, the cultural shift toward a greater focus on health and fitness has created huge industries in fitness equipment and clothing, lower-fat and natural foods, and other health products. health and fitness services. The shift towards informality has led to increased demand for casual clothing and simpler home furnishings.

The increased demand for leisure time has led to increased demand for convenient products and services such as microwaves and fast food.

Each culture is made up of smaller cultures. A cultural group is a group of people with a common value system based on common experiences and life situations.

Subcultures are made up of nationalities, religions, racial groups, and geographical regions. Subcultures have important marketing implications. They constitute important market segments, and marketers often design products and marketing programs to meet their needs.

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Consumers’ purchasing behavior will be influenced by the subculture to which they belong. Cultures influence his food preferences, clothing choices, leisure activities, and career goals.

Every society has a social class structure. Social classes are relatively permanent and orderly divisions within society whose members share common values, interests, and behaviors.

Social class is not determined by a single factor such as income. It is determined by a combination of occupation, income, education, wealth and other variables.

However, in society, the boundaries between social classes are not fixed and rigid. People can ascend to a higher social class and they can fall to a lower social class.

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Marketers are interested in social class because people within a particular social class tend to exhibit similar purchasing behavior. Social classes exhibit different product and brand preferences in clothing, home furnishings, leisure activities, and automobiles.

Various social factors influence consumer behavior. These factors include consumers, subgroups, family, social roles and status and can be explained as follows:

Many small groups influence a person’s behavior. A group is when two or more people interact with each other to achieve individual or common goals. The group to which a person belongs and has direct influence is called group membership. Member groups include main groups and subgroups.

Secondary groups include organizations such as religious groups, professional associations, and trade unions, which are more formal and less interactive.

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People are often influenced by groups to which they do not belong. These are called reference groups and serve as direct or indirect points of comparison or reference in forming a person’s attitudes or behavior.

For example, an aspiration group is a group that an individual wants to join. A teenage soccer player hopes to one day play for Abahani Krira Chakra. Even though he has no direct connection to the group, he still identifies with the group.

Target market reference groups are important to marketers because they expose people to new behaviors and lifestyles, influence people’s attitudes and perceptions, and create pressure that can influence people’s product and brand choices.

Marketers of products and brands with strong group influence must seek to reach opinion leaders in relevant reference groups.

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Opinion leaders are people in a reference group who have the ability to influence others because of special skills, knowledge, personality, or other characteristics. Marketers try to find opinion leaders for their products and brands and target marketing efforts directly to them.

The family is the most important consumer purchasing organization in society because family members can strongly influence buyer behavior.

Therefore, marketers consider the role and influence of spouses and children in purchasing various products and services.

The purchasing roles of different family members change as consumers’ lifestyles change. Furthermore, marketers must be aware that these roles sometimes vary significantly across countries and social classes.

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A person belongs to more than one group. The position of one person in each group can be

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