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External Factors Influencing Consumer Behaviour

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External Factors Influencing Consumer Behaviour – Organizational behavior in purchasing goods or services is called organizational buying behavior. Organizations purchase goods or services for business use, resale, manufacturing other goods, or providing services. Business and industrial organizations buy goods for the purpose of doing business or manufacturing other goods.

Many factors influence the organizational buying decision. They can be classified according to environmental, organizational, personal and interpersonal factors. They are displayed as follows:

External Factors Influencing Consumer Behaviour

Economic factors influence the buying behavior of a firm. These include the level of demand and economic health. Demand level includes the ability and willingness to purchase goods. It is influenced by the distribution of income and the price of the product. Economic health includes prosperity, recession and recovery. The state of welfare is financially sound. A recession is a bad economic situation.

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Technological factors also affect organizational behavior. These include level of technology, speed of technology, technology transfer etc. Electronic commerce and information technology have undergone revolutionary change. This directly affected the buying behavior of the firm.

Political and legal factors also directly affect the organizational buying process. Political factors include political system, political situation, political thinking, government policies, etc., while constitution, laws, rules and regulations, etc. Included in the legal elements.

A business organization must consider social responsibility when purchasing any goods or services. Preference should be given to local products while purchasing and the interests of the community should be protected. When purchasing goods or services, the interest of various pressure groups in society should be taken into account.

The purpose of purchase is determined by the organizational objective. Goods should be procured according to the organizational purpose. To the extent that the purchase of goods or services is required in accordance with an organizational goal, purchasing influences the goal.

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Purchasing or purchasing policies also affect organizational purchasing behavior. Supplies should be purchased in accordance with the organization’s purchasing policy. If the organization has a policy of buying local goods, the buyer cannot buy foreign goods. If the procurement policy is silent on the matter, foreign or local goods can be procured as per choice.

The methods and process adopted by an organization to procure goods or services is called a procedure. Goods and services can be procured through direct contract, tender or demand catalogue. Any method can be used to purchase goods or services. Whatever procedure is adopted by the organization, the buyer must follow it.

Organizational structure defines power and relationships that directly influence buying behavior. In some organizations, goods or services are purchased through direct orders from the CEO, while in some other organizations, goods or services are purchased through the purchasing department. Therefore, buying behavior influences organizational structure.

Buying practice has a direct impact on buying behavior. An organization can adopt centralized system, decentralized system, bulk purchasing system and others.

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Officials authorized by the organizational structure to place an order cannot purchase goods without their order. The decision to buy such an organ plays an important role in the purchase.

The individuals who purchase and place orders for goods or services may vary within the organization. To the extent that the behavior of the person placing the purchase order affects the behavior of the buyer. If the status or status of the buyer is high, his buying decision will be rational and quick. His behavior is maturing.

The organizational buying process includes customers, influencers, buyers, decision makers, and gatekeepers. Their interest influences the organizational buying process. When their interest is different, the buying process becomes complicated.

A person’s age also affects choice and preference. Young people make purchasing decisions and choose suppliers faster than older people. Similarly, young people try to find new suppliers and older people try to stay with the same supplier. So it also affects the buying process.

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Education gives a person the ability to analyze good or bad. So an educated person makes a purchase decision rationally, while an uneducated person makes a hit-and-miss or afterthought purchase decision. An educated person chooses goods or services carefully. Hence buyer education also affects organizational buying behavior.

Job position also shows a person’s status. A buyer’s position or status influences his buying behavior. Buyer status can be low or high.

The personality of a person working in an organization can be different. Personality influences the choice of quality, brand, price etc. Hence buyer personality also influences organizational buying behavior.

Men’s risk tolerance varies. Some people can take more risk while others like to take less risk. Similarly, some people prefer to avoid risk while others prefer to face it. Risk tolerance and attitude influence purchasing behavior. Buyers with high risk tolerance tend to be aggressive. But those with low risk tolerance and no risk tolerance do not.

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Definition and characteristics of organizational buying behavior organizational buying decision determine the difference between organizational buying behavior and consumer buying behavior. Behavior is an interesting concept to discuss and understand. It refers to consumer behavior when purchasing products or services from organizations. But why is it important? Organizations also buy from other companies and these transactions have a huge impact on the business world. This article examines organizational buying behavior, what factors influence it, and how it affects business. We’ll also explore tips for optimizing your organization’s purchasing behavior. Whether you’re an entrepreneur or a corporate executive, this information is invaluable to better understanding why organizations make decisions when buying products or services.

A firm’s purchasing behavior is the process by which a business purchases all the products and services it needs for its operations. This includes researching, evaluating, negotiating and finalizing deals with suppliers. The main objective of organizational buying behavior is to ensure that the organization gets the best possible deal in terms of quality, price and service from suppliers.

Organizational buying behavior begins with the recognition of customer needs, such as raw or finished goods, equipment or services, etc. Research should be done to find suppliers who can meet these needs at competitive prices and provide good quality standards. This step is followed by an evaluation that takes into account various aspects of the supplier, including reputation and reliability, as well as the technical capabilities and pricing structures they offer.

After this stage negotiations take place where salespeople try their best to fulfill the customer’s needs within the limits of their proposed budget. After an acceptable agreement is reached between the buyer and the seller, it goes to the final stage where the order details are finalized and payment terms are set before the order is placed for the desired product/service from the selected seller/supplier.

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In conclusion, organizational buying behavior can be defined as the systematic approach that companies follow when trying to acquire the materials needed to successfully conduct business operations.

Organizational buying behavior involves how organizations buy goods or services from suppliers. It is a complex process that requires careful consideration of cost, quality, and convenience. Here are some key points to consider when understanding how organizational buying behavior works:

1) Needs/Needs: Organizations must first identify their needs and decide what type of product or service they want to purchase. It includes estimates of the organization’s budget, required specifications, purchase size, timing of the purchase decision, etc.

2) Research suppliers: Once organizations identify their needs and wants, they can research suppliers who can provide these products/services at an acceptable price. They may discuss any affiliation with certain brands or other companies and the supplier’s ratings on various platforms.

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3) Supplier Selection/Evaluation: After conducting research, organizations should select one or two potential suppliers that best suit their specific needs and requirements and formally negotiate terms (eg, pricing structure) with them. Additionally, organizations can evaluate each supplier based on factors such as delivery time and customer service capabilities. The purchase decision.

4) Negotiating Terms: Once both parties agree on terms related to pricing structures and expectations, both parties can enter into an agreement that establishes an agreement between them on these issues so that everyone involved understands what to expect from the transaction. Progress towards order/delivery of goods or services mentioned above.

5) Final Decision: After discussing and agreeing on these factors, the firm can take the final purchase decision. They need to ensure that they are getting value for their money and that the supplier they choose is reliable and trustworthy. They should also consider any risks associated with that supplier before committing.

An organization’s buying behavior is a complex process, but understanding each step can help organizations make informed decisions about which suppliers to use for their needs and requirements.

Internal And External Factors Affecting Pricing Decisions

Economic factors play an important role in the buying behavior of firms. When purchasing solutions, organizations consider economic conditions such as inflation, taxes, interest rates, and consumer income levels. The stability of the economy greatly affects how much money businesses are willing to spend on goods

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