New Balance Unveils Its 2023 "Grey Day" Footwear and Apparel Capsule

In today’s sneaker world, New Balance is known to be one of the leading sportswear imprints that executes striking collaborative projects and aligns with some of the biggest names in culture including Shohei Ohtani, Kawhi Leonard, Jack Harlow, Action Bronson and more. However, it will celebrate its longstanding heritage with its annual Grey Day initiative, and this year that moment is being expressed through a fresh footwear and apparel capsule.

On the footwear side, the Boston-based label has prepared a fresh batch of kicks that are made for both lifestyle and performance purposes, all of which are split up into the “Moon Daze” pack and the “Grey Day” pack. When designers were cooking up the former assemblage, they crafted bespoke variations of the 550, 580, 9060 and the MORE TRAIL to look as if they were the first pair of shoes to walk the moon. The latter includes the 574, 808, 306, 990v6 and a football cleat and follows New Balance’s more traditional “Grey” aesthetic.

For the apparel items, New Balance readied a new assemblage of cozy and comfortable pieces. The New Balance essentials stacked insignia arrives on an oversized tee, pullover hoodie, crewneck, dress, sweatpants and shorts that are done up with clean grey and white color-blocking.

Check out a closer look at each piece in the gallery above and note that they will be globally dropping on May 15 via The Grey Day Shop.

In other news, peep a look at the New Balance Made in USA 996 in “Grey/Navy.”
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