Bamford London has collaborated with tyre maker Michelin for a new limited edition take on its B347 monopusher chronograph.
The 41.5mm Michelin x Bamford London B347 Pilot Sport features a rubber strap made from recycled Michelin Pilot Sport 5 test tyres with a unique yellow fleck and a reproduction of tyre’s tread pattern.
“What started out as a light-bulb moment, stood next to a line-up of Porsches at a car meet with a friend who works at Michelin, has developed into this stunning display of two pioneering brands,” says founder George Bamford. “The racing-inspired design, lightweight carbon body, integrating the recycled tyre rubber and marking this by adding the tread pattern from their latest tyre – it all works.”
The tachymeter scale bezel is given a black and white chequered flag finish and Michelin yellow is used for the hands.
The 133-piece forged carbon limited edition is powered by a Sellita SW510 automatic movement and supplied in a custom presentation box featuring ‘Bibendum’ or Michelin Man.
The Michelin x Bamford London B347 Pilot Sport is available now via Bamford London, priced £2,500 GBP (approximately $3,060 USD).
In other watch news, Laurent Ferrier drops $64,000 USD Classic Traveller in Magnetic Green.
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