On the heels of its lookbook release for the Spring/Summer 2022 season, HAVEN has delivered an accompanying campaign.
For the latest visual offering, the utility and performance-focused brand captured its latest collection in brooding urban and natural environments. As the collection’s slate gray, ice gray, olive green and deep beige colorway was inspired by these environments, it only made sense that the accompanying campaign would mirror this sentiment.
With cloudy skies and a relatively gray palette, the campaign was shot around the city against glass buildings, concrete streets, metal structures and by the water. The array of visceral settings brought to life the collection’s adaptable garments that are suited for rain or shine.
This season’s offerings elevated HAVEN staples like jackets, t-shirts and technical pants, in addition to debuting a new GORE-TEX INFINIUM collaboration. Aside from this continued effort, the new offering also focused on expanded breathability and enhanced moisture-wicking properties with collection garments.
Take a look at the campaign in the gallery above. HAVEN’s SS22 collection is available now online and at its Toronto and Vancouver stores.
In related news, Wood Wood looks to Seattle’s ’90s music scene for Pre-Fall 2022.
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