U.K.-based retailer END. has opened the doors to its new flagship restore in its home city of Newcastle. The new location is situated close to END.’s previous Grainger Street store, and has been designed by Brinkworth to the same design ethos as END.’s other stores in London and Glasgow.
This concept includes a material palette of marble, stainless steel mirror and maple throughout the space, coming together to create a clean platform for the pieces in the store. Speaking about the new space, Brinkworth CEO Adam Brinkworth said, “I admire END.’s commitment to physical retail venues as each store enriches relationships with their customer community. Despite the brands global success, END. is still dedicated to its local, loyal customers, and this return to their hometown of Newcastle, following the brand’s first store opening over 15 years ago, is a true testament to that commitment.”
Elsewhere, the store pays tribute to its Edwardian shopfront, as well as the original features from its construction in the early 20th century. The new END. location is split across three floors, with sneakers, streetwear and skate in the basement, alongside a launch space. The ground floor plays host to contemporary and classic brands, while the first floor showcases luxury labels, beauty and lifestyle.
Take a look at the new END. flagship in the gallery above. The space is open now.
In other fashion news, Awake NY recently partnered with artist Sam Friedman for a new capsule.
104 – 108 Grey Street
Newcastle upon Tyne
Source: Read Full Article