Selena Gomez Reveals ‘Rare Beauty’ Launch

Selena Gomez is getting into the makeup game!

The “Look at Her Now” pop star revealed her new makeup brand, Rare Beauty, on her social media on Tuesday (February 4).

PHOTOS: Check out the latest pics of Selena Gomez

“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Here’s a tiny sneak. There’s more to share AND I can’t wait.,” she wrote along with the announcement video, which featured the star trying on her new products.

Watch Selena Gomez launch Rare Beauty

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