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Nigella Lawson has gone viral after using an unusual pronunciation for the word microwave when explaining a recipe.
Appearing in the latest episode of her BBC cookery series, Nigella's Cook, Eat, Repeat, the star, 60, referred to the common kitchen appliance as a “mee-cro-wah-vay”.
She told viewers: “I still need a bit of milk – full fat – which I’ve warmed in the mee-cro-wah-vay.”
Fans were divided on whether Nigella’s pronunciation was the ‘correct’ way to say the name of the appliance, which was invented in 1937.
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But a source close to the star told OK! online: "The pronunciation is a family joke, not to be taken seriously!"
One fan wrote on social media: “Microwaves just got a facelift. It's fresh, new, again.”
Another commented: “Yank here. This is just her pronouncing it funny as a joke, right? It’s not like how it’s normally pronounced in Britain, right?”
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One wrote: “Out of all of the possible ways of her saying ‘microwave’ that I ran through my head, I did not expect her to say it like THAT.”
One fan tweeted Nigella to let her know that they had altered Wikipedia to include her bizarre pronunciation, to which the popular chef replied: “That made me laugh.”
But Nigella seemed to grow tired of the debate she had accidentally inspired, telling followers on Twitter that she stands by her pronunciation, even though she knows it is incorrect.
She tweeted: “Well, I do say it like that, but not because I think that’s how it’s actually pronounced.”
Nigella added: “Can this be the end of it now?”
However, fans continued to comment on the hotly debated topic on Twitter.
One posted: “Come on! She was just pronouncing it as though it was an Italian or maybe even Latin word – quite clever really.”
Another fan tweeted: “And this is how I'm gonna say ‘microwave’ until I die.”
A third commented: “It's one of those weird words where no pronunciation sounds right. I've said both in the past and im always convinced as its leaving my mouth that i'm saying it wrong.”
Another confused viewer tweeted: “Wait. Is this a bit? Is she being funny, or is this how she really pronounces it?? I honestly can’t tell.”
One fan couldn’t cope, writing: “Now gurl, where you from?…You warmed it in the what now?”
Another was having none of it, posting: “Nah, it may be the pronunciation in some nations but nigella is just pretentious. Trying way too hard to appear exotic.”
One even compared Nigella to queen of memes Gemma Collins, writing: “This is worse than some of Gemma Collins pronunciations I am screaming.”
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