Luke Bryan has announced that he is teaming up with Constellation Brands to launch his own brand of beer.
The country music singer said he, in partnership with Constellation, is offering “a modern take on an easy-to-enjoy, sessionable beer,” which is produced using only high-quality, American-grown ingredients.
The new beer is brand-named “Two Lane American Golden Lager.”
Constellation is the leading brewer and producer of high-end beer, wine and spirits.
John Alvarado, SVP, Brand Marketing Beer Division, Constellation Brands, said. “As a self-proclaimed ‘beer expert,’ he’s the perfect complement to our expert brewers.”
Constellation noted in a news release that more than a celebrity endorsement, Bryan has played an instrumental role throughout the entire process, from tasting to creative development.
Two Lane American Golden Lager will first be available in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia on March 2.
The beer will be sold in 6-pack cans, 12-pack cans, 16-ounce single-serve cans and on draft. A 12-pack of cans has an SRP of $15.99.
Source: Read Full Article